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Essentials & Advanced
20th & 21st Sep 2010
London
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Our trainers

Our trainers are practising UXD professionals who use Axure RP Pro regularly in their work with major corporations. This enables them to explain how Axure is used on real projects and pass on invaluable tricks of the trade that are only learned through real project experience. As highly experienced trainers, they also utilise cutting edge training techniques.

Alan Trow-Poole

Picture of Alan Trow-Poole Alan as a UXD professional: Alan has worked in IT since 1982 and has a blue chip background – working for Digital Equipment Corporation (DEC), he was promoted to Senior Consultant. His UXD experience began in 1993 and includes work for e.g., PeopleSoft, nPower and Bank of America. His international experience covers the UK, France, Italy, Germany, and the USA.

Alan as a trainer: Alan has been a guest lecturer on Design for the WWW at the University of California. He earned the "President's Award for Excellence” for his training contribution on the launch of Manman/X at ASK computers and contributed to “HTML publishing on the internet” (2nd Ed.) - an international best seller.

Ritch Macefield, BA (Hons), Cert. Ed, MSc (Distinction), PhD

Picture of Ritch Macefield Ritch as a UXD professional: Ritch has worked in IT since 1985 and has a blue chip background – working for Data General Corporation, he was promoted to be the UK’s youngest ever Senior Consultant. His UXD experience began in 1995 and includes work for e.g., Electronic Data Systems (EDS), Vodafone and Thomson-Reuters. Ritch has a PhD in HCI from the prestigious Ergonomics and Safety Research Institution (ESRI) at Loughborough University, has published numerous papers on usability in referred journals/books, and was part of the editorial team for the “Encyclopedia of human computer interaction” (2007). His international experience spans 15 countries.

Ritch as a trainer: Ritch is a qualified technology teacher, a European Union (EU) approved “IT trainer-trainer” and has extensive university lecturing experience in both IT and advanced learning at masters level. He qualified as a licensed Master Practitioner in Neuro Linguistic Programming (Master/Prac NLP), has a certificate in NLP Techniques for Advanced Learning and Facilitation, and a certificate in Transactional Analysis (TA). Ritch has also published numerous referred papers on advanced interpersonal communications skills, as well as co-authoring 3 books on IT and education.


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Testimonials
“I would thoroughly recommend Ritchie and Alan as very experienced Axure practitioners and tutors and I will continue to consult with them in future.
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